A website can be most beautifully defined as an online reflection of your business. It acts as an easily accessible interface round the clock between you and the customer. It has become imperative for any business in this digital age. Hence, extra care has to be taken while developing a website to keep it accessible and user-friendly.
On the other side, a slow website can cause a lot of unexpected harm to your business. Some of the key factors with a great impact on the page loading speed are:
- Slow Hosting
- Lack of browser cache
- Lack of Gzip compression
- Repeated scripts or CSS files
- Excessive number of scripts and fonts
- Plenty of plugins/extensions
Disadvantages of a slow website
1. Drop off in traffic: The primary issue caused due to a slow website is the drop off rate in traffic. As tough competition exists in the field, no one is ready to wait for you! They go for the next choice. The online giants like Amazon and Google clearly recognize the value of microseconds. Surveys have proved that the delay of even a second in loading the website decreases customer satisfaction by 16%.
2. Loss of money: Development and maintenance of a website need payment. Paying for a slow website can easily burn your pocket. Think about an efficient web host for better results.
3. Negative impact on SEO: All the efforts and money invested for a quality content and professional website are in vain if the website is slow. It prevents the crawling of search engines to fetch your page, responding to the keyword search. Google search ranking algorithms have a direct relation to page load speed.
4. A bad user experience: The users might be interested in your product, and they are ready to buy it. But what if the website is loading slowly? A bad user experience results leads to going for a better alternative.
5. Lags in the market: As the website loads slowly, the search engine cannot crawl efficiently and the pages are not fetched to the top of search engine ranks. This obviously results in a lag in the tight competition in the market. This loses your reputation and revenue.
6. Low conversion rate: It is known that just a 1% delay in loading website can lead to a loss of 7% conversions. The low conversion rates result in lower benefits and this in turn gears to low employee appraisals. This causes a poor productivity and then to a poor performance of the business.
7. Also affects the mobile users in sync: If the website loads slowly, it correspondingly loads slowly in mobile phones. Today, everyone uses a mobile phone, and if you cannot satisfy the users, it is a great loss. The mobile internet users would get exhausted on your site and switch over to other sites for a better service.
Be the best in presentation and accessibility for users along with the perfect loading speed. Make use of the tools listed below to check the speed of your website.
- Google Page Insights
As per the results do the needful at the earliest to stay ahead of the competitions.